Family-owned for more than 70 years

Our story begins in the 1920s, amidst the booming economy of Chicago’s stockyards, steel mills, and freight yards. Henry Steinbarth, a German butcher, immigrated to the United States to open his own grocery store and butcher shop. Recognizing the growing needs of Chicago’s diverse community, he opened a storefront with one simple mission: to help locals have an authentic food experience reminiscent of their tastes of home. Catering to the local European communities, our store served a variety of meats, cheeses, and baked goods.

Over the years, Chicago continued to diversify, with more people from Mexico and other Latin American countries making the city their new home. Committed to our mission of helping locals retain their tastes of home, we began making chorizo. By 1940, chorizo had become the main staple in our store, acquiring the name “la preferida” (the preferred) by the community due to its high quality. In 1949, we introduced Chicago to its first packaged chorizo under the brand La Preferida.

Since 1949, we have expanded into a complete line of authentic Mexican ingredients, covering more than 250 products including beans, rice, salsa, seasonings, dried goods, and more! Generations of consumers have grown to know La Preferida as the brand they can trust.

Four generations later, our commitment to quality and variety continues. Henry’s legacy lives on through his son Ralph who handed the reins over to his two sons Richard and David. And now their children (Tom, Mike, Gigi and nephew John) will carry the torch for the next era.

Quality. Variety. Taste. Tradition.

La Preferida… it’s in our name!