Celebrates 75 Years with Flavors that Defy Time!

Chicago-based and family-owned since 1949, La Preferida continues to leave it’s mark as “The Preferred” Mexican food brand. 

This year marks a significant milestone for the iconic Mexican food brand that has been delighting taste buds for 75 years. Since its inception in 1949,  La Preferida (meaning “the preferred’)  has not only become a household name in the Midwest, but has also carved a special place in the hearts of food enthusiasts nationwide.

Even from its humble beginnings as a small storefront, La Preferida has always maintained its passion for bringing the vibrant flavors of Mexico & Latin America to American kitchens. This landmark celebration stands as a testament to the enduring legacy of evolution, flavor adventure, and trust the brand has built with its committed followers.

Being “The Preferred” choice is more than just branding; it’s about being a cultural bridge that connects generations through the joy of shared meals.

“We are thrilled to mark this incredible milestone and reflect on the journey that has brought La Preferida to where it is today,” said David Steinbarth, President of Branded and grandson of the brand’s founder. “Our commitment to delivering the most authentic Mexican flavors remains unwavering, and we are grateful for the loyal customers who have made La Preferida a beloved part of their family traditions.”

The 75th-anniversary celebration will feature a series of events and promotions throughout the year, allowing La Preferida to express gratitude to its customers while also introducing its rich history to new audiences. The brand’s commitment to quality and authenticity has made it a go-to choice for both home cooks and professional chefs. They look forward to continuing to inspire culinary creativity for years to come.

In addition to the anniversary festivities, La Preferida plans to release new items throughout the year. Paying homage to their roots in the Hispanic community with products like: Chorizo Seasoning, Chipotle Seasoning, Carne Asada Seasoning and Mole. 

As La Preferida looks back on 75 years of success, it also looks forward to a future filled with innovation, growth, and, most importantly, the continued joy of sharing authentic Mexican flavors with families across the Midwest and beyond.